These Laws of Marketing Can Make You A Successful Entrepreneur

Are you an entrepreneur?

Do you want to become an entrepreneur?

Are you learning marketing or digital marketing?

If your answer is yes for any of the above questions then keep reading this article. 

In this article, I am going to tell you some very deep concepts of marketing which will help you to get a new perspective of marketing. Also, I am going to tell you how marketing skill is the #1 skill that you need as an entrepreneur. 

Firstly, I am going to discuss some fundamental laws of marketing which will give you a new perspective of marketing and help you to understand marketing in a better way. 

After that, I am going to do a quick comparison of traditional marketing and digital marketing. 

In the next section, I will talk about the most important CATT funnel which will fire up your all marketing campaigns. 

Then I will explain to you what is integrated digital marketing.

And finally, I will talk about the Mass Trust Blueprint for building your personal brand which is very important nowadays to actually gain the trust of the people so that they will buy from you. 

Now just dive deep into the concepts. 

Law of Marketing

10 years ago when I was doing my engineering, I never thought that I will develop such a strong interest and passion in marketing that it will become my life goal to be one of the best digital marketers in India.

I always wanted to do some business and because of that when I started reading books related to business, started watching videos on business and started following top business people, I noticed one very important thing common in all these places. 

What was that common thing? It was marketing. I realized that business books talk a lot about marketing, in videos people are talking about how important marketing is to grow a business.

Even the top business people in the world are great marketers. You talk about Elon Musk, Steve Jobs, or Mukesh Ambani. These business honchos are great marketers as well. 

So in this process, I developed a deep interest in marketing and because I am a technical guy so I am more inclined towards digital marketing. 

From this story, I am just trying to make a simple point that every successful person in this world is doing some kind of marketing. 

You have to market your product or service or yourself (if you are building a personal brand) in every phase of your business cycle. 

So now after reading this short story I think you are somehow convinced that marketing is the most important skill for entrepreneurs. I will talk about it more in later sections of this blog post. 

Now let me explain everything step by step. 

If you are going to start a business then the first step would be to create a product or service. Am I right???

If your answer is yes then you are wrong.

The first step would be to understand the needs of the market. You have to find out the answers to these very important questions:

Who is your target market? 

Who is your ideal customer? 

What are their dreams and desires?

What are their pain points?

What are their needs and wants? 

Once you know the answers to these questions only then you can create a great product or service which is actually required in the market and there are people looking for it.

So this process of finding the answers to these questions is nothing but marketing.

Marketing is not just about reaching out to people, it’s also about putting yourself in their shoes and giving them what they are looking for.

So as I have told you before, marketing comes into the picture even before the creation of the product or service you are going to offer.

If you do your marketing in the right way here, you end up making a great product that will sell by itself. 

A great product sells by itself and needs very less marketing. Word of mouth will be the best form of marketing that works for a great product. 

Branding also plays a very important role in selling your product by itself without the need of doing heavy marketing. 

We will dive deep into the importance of branding later in this post. 

Right now discuss more about Marketing.

So as I have said earlier that marketing begins even before the creation of your product and it stays even after the sale is made. 

So, now I explained its role before the creation of your product. 

Now let’s discuss its role after you have your product ready. 

After you created a product or service now you have to reach out to people to sell your product.

Also, you have to reach the right person. with the right message, at the right time. 

Your marketing skills will help you to do all this stuff. If you know the marketing, you can reach out to the right person, with the right message, at the right time. 

One more thing which is very important here is branding. You have to create a good perception of your product and brand. 

For example, suppose you go to buy a pair of shoes. Now the salesperson shows you one XYZ brand and the other one is PUMA shoes. 

Which one will you choose?

Obviously PUMA because you have a very good perception of PUMA shoes and its brand. 

So creating a brand and reaching out to the people to sell your product, both the things require marketing.

Note: As your brand grows, your need for marketing goes down.

The creation of a brand is a slow process. You grow a brand with the help of consistent marketing campaigns. 

So now you know, how marketing helps you to reach out to the right person, with the right message, at the right time once you have your product ready to sell. Also how marketing helps you to grow your brand.

In the last phase, once you sold your product, is there no need for marketing now?

Marketing is still there in the picture. You have to remarket your audience and you have to keep adding value in their life through your marketing so that they will become your repeat buyers. 

In this phase, your marketing will help to retain the customers for a lifetime. 

Of course, the quality of your product or service is also going to play an important role here but in many cases, if you don’t remarket them, many of your customers can go with some other brands. 

This is how marketing is going to stay in every phase of your business. 

You can’t simply avoid marketing and also you cannot outsource it completely. 

This is why the founder of the company should always be a marketer or should have a marketing mindset. 

Now, let’s just dive deep into some very important marketing concepts. 

Traditional Marketing Vs Digital Marketing

In many cases, traditional marketing also works very well. 

Its importance cannot be neglected completely. 

Suppose you are selling a product that is the product for the masses. 

For example, soap or toothpaste or let’s say a watch. 

For these kinds of products, traditional marketing methods like TV advertisements, radio ads, newspaper ads are also very effective and there is not much need for digital marketing. 

But if your product is not the product of masses. Your product or service is meant for a specific group of people. 

For example, a course on marketing or software for accountants or therapy for those who are in depression. 

So, for these kinds of products that we can call niche based products or services, digital marketing is much more effective. 

Now let me explain it to you, how?

Your target customers are a specific group of people with some specific problem and you are providing them the solution. 

Now to reach out to them, if you advertise on traditional marketing channels like TV, radio, and newspaper then they are going to cost you on the basis of per impressions. 

The ad will be watched by the masses but your product is useful for a few people in comparison to the audience you are targeting in your ads. 

There is no targeting that you can do in these channels. It’s like burning your own money. You are showing ads to those who actually don’t need your product. 

But with digital marketing, you can find your target audience and target them very well. 

You can show your ads to only those who are actually looking for your product. Precise targeting is a very big advantage of digital marketing. 

So the first advantage of this thing is you are going to save a lot of money in your advertising budget. 

The second advantage is analytics. In digital, you can track every single activity as link clicks, time spent on your sales page, traffic, conversion rate, return on ad spends (ROAS), etc. 

There is N number of the matrices that you can track and analyze where you are lacking and how you can improve. 

Also, In digital marketing, you can do the A/B testing with your content or ads which is not the option in traditional marketing. 

So there are a bunch of advantages of using digital marketing for niche-based products.

So, digital marketing is more data-oriented where you can track everything. It also helps you to make better business decisions based on the data you have collected from your marketing campaigns

Now you know where traditional marketing works and where digital marketing works. 

This is time to discuss the most important concept for your all digital marketing campaigns. It is known as CATT Funnel.  

CATT Funnel For Digital Marketing

The ultimate objective of any marketing campaign or any sales funnel is to make the person transact with you. 

We all are looking for more customers in our businesses. More sales means more revenue which means more profits and more money. 

But how to do it? How can you make more and more people do the transaction with you? 

Also, how you can get the repeat customers i.e. the same customer buying from you again & again.

Let me introduce you with a framework that can help you to achieve all these things.

It is known as CATT Funnel for digital marketing.

Here is the formula for it

                           Wealth= n^CATT

Now it’s not some mathematical formula that i am quoting here. You don’t have to do any kind of maths here. 

Let me simplify this formula for you. Just look into each component of this formula one by one. 

                 [n]= Niche. It means your industry or your area of expertise in which you are going               

 to do your business. 

                  [C]= Content that you will create. So content is the center of everything. Without content, you cannot go with this framework or even with any other framework as well. You have to create the content that adds value to your audience’s lives and help them to solve their problems and also educate them about your product or service. 

                  [A]= Attention. After creating content you have to grab the attention of your target audience. You can do it in many ways like by using SEO, Paid ads, social media posts, affiliate traffic, and referrals. All these methods will help you to grab the attention of your target audience and bring the traffic for you to your content. 

              [T]= Trust. This is the time to build trust with your audience. This is the most scarce and most crucial component of this funnel. Without gaining the trust of your audience you cannot make them do the transaction with you. So you do it by regularly nurturing them through your content. You add value, you address their problems, you recommend solutions to those problems, you keep educating them regularly. You can do this by email newsletters, tripwires, marketing automation campaigns, free resources, retargeting ads, etc. This process will help you to build trust with your audience. 

           [T]= Transaction. Finally, you can pitch your offer to them because now you have a long relationship with your audience. You gained their trust. So now you can offer them your product or services and they are going to buy from you very easily. Don’t forget to offer them what they are looking for. If you offer them exactly what they want, they will buy it immediately.

This whole process will lead to something we call Natural Sales. 

You don’t need to push your product or service to your audience or prospects. 

Because you followed the framework which is consistent with natural human tendency of building trust and relation. Now it is very easy to sell your products to them. 

So, by following this funnel you can create the wealth for yourself. You just pick the niche and grow it exponentially by using these four components that we call CATT, which is Content, Attention, Trust, and Transaction. 

Niche Selection

Niche selection is a crucial part of this funnel as without selecting your niche you cannot move forward with the CATT framework. 

So how will you find your niche???

Your niche is the combination of three things. 

1. Passion
2. Talent or Knowledge
3. Market

This picture will explain to you how to find out your niche. The intersection of all three components is the sweet spot where you have your niche.

So first of all you have to find out about your passion. The things you love to do and you can do it without feeling exhausted. 

Now, check your knowledge. Do you have enough talent or knowledge in that thing so that you can write about it or you can educate others about it? 

If the answer is yes, then move on to the next step.

In this step, look for the market demand. 

Are people searching for that thing? 

Do people really want to know more or learn about that thing that you have selected for your niche? 

You can use the tools like 

• Google Trends
• Google Keyword Planner,
• Quora etc

So, if your selected topic fits into all the three criteria then you have found your niche. You can go with it and make it your niche. 

Find anything which fits into all the three components and just go with it. 

Integrated Digital Marketing

Now let’s just talk about Integrated Digital Marketing. 

There are many components of digital marketing. A few main components are listed here:

• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Social Media Marketing
• Paid Advertising like Facebook Ads, Google Ads, Linkedin Ads, Twitter Ads etc
• Email Marketing
• Content Marketing

Now most of the people do one thing wrong. They treat everything a totally separate thing and because of that they are not able to create that ripple effect in their marketing.

Integrated digital marketing is all about using each of these components as a part of one system or one machinery which supports each other to create the desired output that is sales and conversions. 

Everything will work in synchronization with the other things to create that ripple effect which will boost the growth of your business by increasing the sales and conversions. 

Here you create the content then you will drive traffic using SEO and you collect the data of the visitors like their name and email.

Then you do the same thing for the traffic of your social media. 

You run ads to boost the traffic and do the same, just collect the information and place it on your email marketing software, your SMS platform and your messenger bot. 

Now you nurture them and finally you sell them. 

So here everything is actually supporting the other things. Every method is used for one objective that is to collect the data. 

This approach will complement the CATT funnel as well where we built the trust before selling. Integrated marketing will just boost everything for you. 

This process will make your marketing much more effective and help you to sell more. 

This is all about integrated digital marketing. 

Now let’s see how to build your personal brand and how building your personal brand can help you to grow your business and brands very fast. 

Mass Trust Blueprint For Personal Branding

My mentor Deepak Kanakraju Told me this thing that, “ Best known always beats the best.”

He is famous by the name Digital Deepak. 

This is a very relevant statement. There are so many great people who are experts in a particular field still no one knows about them. 

Why is it so?

It’s because people don’t know them. When people know you, only then you will get the best opportunities. 

Building your personal brand will help you to fill this gap. By growing your personal brand you can be the best known and you will start getting more and more opportunities from the market. 

A personal brand gives rise to many brands because of its influence. His personal brand makes him the brand ambassador of all brands that he has created. 

People like Jeff Bezos, Warren Buffet, Elon Musk, and Bill Gates are much bigger brands than their companies. If today they come up with something new, people will trust them very easily. They will also get investment without much hustle. 

This is the power of building a personal brand. So, it’s recommended that as a marketer or as an entrepreneur you should also focus on building your personal brand. 

So, now after knowing the power of the personal brand, let me tell you a framework that you need to follow to build your personal brand. 

This framework is Mass Trust Blueprint for building a personal brand. This is the only framework that you need to grow your influence and to build your personal brand. 

In Mass Trust Blueprint you have to follow these steps to build your personal brand. 

1. Learn: Evolution of personal brand begins with learning. You start learning about something you are passionate about. You can learn those topics which come under your niche. We have already discussed the niche selection. Learning is the first step to build your personal brand. Without learning you cannot go forward to work, blog, or consult to build your personal brand. So if you want to build your personal brand then start learning from today. 

2. Work: After you start learning, the next step is to take action. You have to apply the learnings in the real world. So start implementing the things you are learning. Do it every single day. You can get practical experience by working for clients as a freelancer or working for an organization as an employee. It will help you to gain practical experience by doing and implementing things in the real world. Doing is the best way to learn and it will bring a lot of clarity in your learnings.  

3. Blog: In this step, you start blogging about what you have learned in steps 1 and 2. You have your unique experience related to the thing you are writing about. This unique experience you gained by doing things. So now you have to write about your learnings and your experiences in such a way that it could be helpful for the readers. Writing will give you more clarity and also it will help you to build your authority in that niche. When you start blogging about a topic, people start considering you as an expert in that thing. This way you build your authority in that niche. 

4. Consult: Now in this step, you start helping people by one on one consultation. Till now you have enough knowledge and experience about your niche and you can go ahead and help others by solving their problems. You can charge for your services. Just guide them on how to do a particular thing and you will charge your consultation fees for guiding them. It will make you a professional in your niche. Now you are an authority and also have the experience of solving problems of others in your niche. Till now you have built a very strong personal brand in your niche.

5. Mentor: In this step, you start mentoring people and start teaching them how they can do what you did till now. You help them, you guide them the right methods and techniques of achieving the things you have achieved in your journey. At this level, you will get a whole new level of clarity about your niche and also you start building followers and fans. Your students and mentees will start following you on every platform because they are looking towards you for guidance. So in this step, you are now a very strong personal brand. People know you, people know about your work, your area of expertise. They are reading your blog and following you on every single platform.

6. Startup: Now you are ready to start your own company or startup. You did so many things in your niche that now you know almost everything about it. You have gained enough knowledge and experience in your niche. So you can go ahead and launch your own startup. Your personal brand will help you to grow the brand of your startup. A personal brand can give rise to many other brands. You are now in this phase. Out of your influence and personal brand, you can create new brands and grow them very fast. 

By following this Mass Trust Bluprint you can build and grow your personal brand from scratch. This is a proven system that almost fails proof. Just follow it step by step and you will see the evolution of your own personal brand. 

Conclusion  

In this detailed blog post, you learned about the laws of marketing and how marketing skills can make you a better entrepreneur. 

Then we have gone through a comparison between traditional marketing and digital marketing. Here we found where to use traditional marketing and digital marketing. We have also seen the advantages and disadvantages of both. 

In this next section, you learned about the CATT funnel for digital marketing. Now you know that you need only this blueprint to become a successful marketer. You also get to know about niche selection. 

Then we discussed integrated digital marketing. How every component of digital marketing should be used so that they will complement each other and work as a whole system. 

In the last, you learned the importance of building a personal brand. How a personal brand can help you get more opportunities and create your influence. Then you learned about the Mass Trust Blueprint to build your personal brand. This is a step by step blueprint which will help you to build your personal brand. 

So I hope you find this article useful and you gained a lot of knowledge about marketing from this article. 

I will keep coming up with such kind of detailed and in depth articles in future as well. Stay tuned. 

Thanks for reading. See you soon…